People tend to be resistant to change, stubborn and unyielding, set in their ways or always have the same answer, "this is just the way we've always done it!" And one of the main reasons why old traditions still rule the fashion world today.
Strides have been made to be more inclusive of women who don't fit the traditional "model type" body type, but as long as magazines still put these model types on their covers, this is the image that will always be ingrained in people's mind when they think of what consists of beauty and fashion.
Magazine editors claim people don't buy magazines with "real people, with real flaws on their covers and anytime they've put a plus size model or a regular non model type woman on the magazine covers, the magazines don't sell! Apparently, fantasy sells, not real life.
Back in the day when I worked in the fashion industry in New York City, the models needed to be a minimum of 6ft tall to walk the runways. Then when Kate Moss came along, who was only 5ft.7" and rail thin, the "waif look" was born and suddenly, the "twiggy" look of the 70's was back!
If you had a flat chest and flat ass with no hips, you too could be the next waif super model. Kate was suddenly on every magazine cover (and although she was naturally thin) young girls wanted to be her and women who suddenly saw themselves as "fat" as a size 8 or 10 were suddenly experimenting with dangerous diets to try and get waif thin.
Working in the "garment center" as insiders call it, I called on many designers during my stint in New York fashion; from Anna Sui to Jill Stuart, Carolina Herrera, Betsy Johnson, Ralph Lauren and many others.
I would walk in with my fabrics and people would say, "you should be a model" and I would just shake my head and tell them I wasn't tall enough nor thin enough even though I was a size 7/8 at the time but only 5ft.4' and very curvy.
No one wanted to make clothes for people like me, with a big round bottom and large breasts, small waist and womanly hips. Kim Kardashian wasn't even on the radar back then and thin was still in.
So much has changed since then and yet, not much at all. Many top designers still won't make clothing past a size 10, and some even consider a size 12 on their racks, stretching it!
Others have "dabbled" in plus size clothing but have no reference from which to make sure the style, fit and shape drape properly on a plus size because they neither have patterns nor dressmaker forms in those sizes.
Walk into a fashion showroom or a high fashion magazine's offices in New York and 99% of the staff are themselves, model thin. You have only to watch The Devil Wears Prada to see that the movie truly does reflect the reality of the fashion world!
How many of you, as curvy or plus size women have felt frustrated going into local stores only to be frustrated that the pants you want do not fit because your bum is too big or your hips too wide?
Maybe you have a stomach and can't even zip them up! Or have a 36D chest (like myself) and find a top that you love that ends up fitting like a "crop top" instead of an actual top.
If you're a fashion designer or pattern maker your answer would be, "this is why we work with models whose body type is not curvy because we can drape the clothing on them like a mannequin."
The thin shapeless woman was not seen as an object of desire but as a living mannequin that clothing could be draped and fitted without the hassle of having to work with "pins and tucks" for small waists, big bottoms and wide hips.
Dressing a shapeless form required a lot less fabric and a lot less headaches when it came to drape and fit!
Fortunately, for those of us who have curves and love them, we don't care what the fashion world thinks. Dressing is not about competing or trying to look like anyone else or obtain someone else's body type.
Womanly curves are beautiful and we're not meant to look like everyone else. But dressing our curves can be challenging at times and frustrating for many who are considered plus. (By fashion industry standards anyone size 12 and up are considered, plus size).
Revenge Fashion Boutique and other independent boutique owners have an opportunity to carry clothing that can both fit and flatter those curves without costing a fortune!
For those who fall between a size 8, 10 or 12 and have major curves, we have renamed this group "curvy". For those who are sizes 12 and above, up to a size 5X, you are are "curvaceous" babes.
Since so many of our customers fall in the size range of 1X to 5X, we want to carry pieces that not only offer stretch (which solves the problem of fit) but styles that you will also find flattering, things that your skinny girlfriends would wear!
We will be adding a "basics" collection for our curvaceous babes so you can buy leggings and t-shirts at affordable prices while also offering those statement "wow" pieces and of course, our curvaceous lingerie, a collection that has been a steady seller for us.
Our Lookbook Collections will feature both curvy and curvaceous collections such as our Date Night Glam and Boho Chic collections as well as a few others so you can see pieces put together and can quickly find what you need within these mini collections, already styled and ready to go for you!
Turning our store around won't happen overnight but it will happen gradually and much quicker than it would take an entire fashion team to vote on creating a plus size collection that would either be sold at the back of the store or online only!
We don't shame our curvy and curvaceous women but celebrate these womanly bodies, because they are womanly! You need only look back in history when the world was enamored of the "odalisque".
She was envied for her curves in secret by the same women who publicly disdained this type of woman because she was sought after by either a duke, a prince or a king and she always wore the most amazing creations.
We know many of your are comfortable in your own skin and for those who aren't, please don't hide, take your revenge and flaunt those beautiful curves.